Founder/Principal Designer
The creative talent behind Francis & Wool, Kristin Smith balances holistic right-brain storms with strong left-brain logic. She has a knack for "pretty code," which helps customers find your online presence faster, but she also brands the site to attract the right kinds of customers. Beginning any project with a dozen great ideas, Kristin helps you filter them down to the right story.
A storyteller at heart, Kristin builds drama into your story through beautifully-designed materials that blend into the look and feel of your office and resonate in efficient systems and work flow. Kristin is also amazingly organized and strategic. With a degree in entrepreneurial business management, she is a self-directed creativity guru who always gets the job done.
Kristin is also the acting Art Director for Ingenuity Marketing Group in St. Paul, Minnesota.
