FOUNDER / PRINCIPAL DESIGNER
So what's my why, you might ask? Simple! I am passionate about storytelling.
Over the course of my life, this has taken many forms: art, design, writing, photography, theatre, technology, volunteering, music, teaching. If you can tell a story with it, I've probably done it. And if I haven't done it yet, you can bet it's on my list of things to do next. (I always have a project or twenty up my sleeve.)
You see, long ago I appealed to the Universe with a challenge I assumed did not exist. But I had nothing to lose by tossing it out there, and figured if I was going to draw something to myself, I may as well make it worthwhile. I was frustrated with the notion of a job. I didn't want a job, I wanted something bigger than that. I wanted, according to my resume at the time, "to become a member of an open-minded and proactive organization that would foster the development of my technical, literary and artistic skills through a challenging and vivacious career." Basically, I wanted a purpose – someplace I could tell stories all day – though I didn't fully realize it at the time.
And wouldn't you know it, the Universe answered. It took seven years of tromping through other design positions, IT management and art direction, but eventually I landed right in the middle of my request: my own business. This. (If you could see me right now, you'd see that I'm gesturing to my office.) This is the open-minded, proactive organization I was looking for – a place that has more than fostered my technical, literary and artistic skills, and one that routinely challenges me... both the stimulating and uncomfortable kinds. And I'm not sure who I was trying to impress with the word "vivacious" (I am now rolling my eyes at myself) but it has certainly been that, too.
My desire then was the same as it is now: to help people see why their passion is needed, why no one else in the world can serve it up exactly the same way they can. And I wanted this to take a variety of forms because every client is different. Indeed, every story is different. There are no canned solutions here – the prince can't save the princess in every plot. Sometimes the princess needs to learn Mediterranean cooking and small engine repair and save her own butt. It is that sensibility I strive for in every project I touch.
I've been described as wonderfully creative (please excuse that horn tooting in the background, it really has a mind of its own) and I'm a stickler for details and consistent, memorable brands. My sweet spot is small or micro-sized businesses – people with an idea but an unclear path – and I truly delight in design when I can dwell in my trademark warm, scrapbook-meets-corporate style.
So, if you're ready to explore your project, let's talk. I've saved a spot for you in my favorite squashy chair, and there's a mug of hot cocoa waiting, right there by your elbow. It's rich and frothy and good, but really, what could be more delicious than talking about your story?